As the market is evolving at a rapid pace, there is a growing need for customization; in terms of products, services, and even advertising. Global businesses have always been focusing on how to offer better quality products and services to their customers but now the focus is completely on customization. Hence, the advertising industry has also started to focus on customization to meet various objectives.
One of the major drivers of advertising is printing and today due to advancement of technology, customization of printing products is very much possible. This has opened quite a few avenues in printing and has made printing personalized stickers and labels less expensive and more flexible. Now you can easily get a large number of personalized stickers and labels printed for a much lesser cost and in lesser time as well. For advertising, this is a boon in disguise. stickers papier
The size range of personalized stickers and labels can vary from 2″ x 2.75″ to 11″ x 17″. You can choose matte or gloss finish for your stickers and even opt for 4-colors without being too worried about the investment. Due to the flexibility of digital printing, you can now even change the text, images, and color on your stickers without it having any effect on the cost or time for printing. This is one of the most important reasons behind the popularity and success of customized printing. The standard sizes for stickers and labels that you can create using digital printing include 2 x 3.5″, 2 x 4″, 3 x 3″, 3 x 4″, 3 x 7″, 4 x 4″, 4 x 6″, and 8.5 x 11″. In a single run, you can get anywhere from 250-100,000 Prints.
Almost a decade back, if you required to print stickers and labels, you would have to visit an offset printer who would need to create the artwork and then create a plate for the artwork to print. This is a time consuming and expensive process and above all, you can’t change the text, graphics, and color because then the printer will need to create a new artwork and new plates as well. This is what has made offset printing so expensive and this is one of the reasons why printing stickers and labels for promotion was not a feasible advertising strategy for all businesses.
Digital printing on the other hand is far different because printers don’t have to use any plates and you can take out a different print each time. Digital printing is the options used for creating personalized stickers and labels and this is sometimes known as personalized printing or variable data printing. One of the major advantages of digital printing is that it has made is possible for small and medium sized businesses to also use personalized stickers and labels for marketing and promotion. Since the cost factor is low, the printing is faster, and the method is flexible; more and more businesses are using it to create stickers for promotion of their business, products, and services.