There are some really good SEO agencies out there. Some really bad ones. And everything in between. Selecting the right SEO agency can result, at best, in really positive results in your organic search results (and since SEO experts are increasingly skilled in other areas of digital marketing, so there can be positive results in your digital marketing efforts in general), and can result, at worst, in your website receiving search engine penalties (including, even, a search engine ban). The potential of the negatives of selecting a bad SEO agency could, potentially, outstrip the positives. So selecting the right SEO agency is, really, important. 12SM Web Design Agency
Firstly, do you need to use an SEO Agency?
Although tweaking your website from under-the-bonnet (i.e. meta tags, site navigation, URL structures, and so on) is still important, it’s not nearly as important as it once was. The real hard work, now, in doing well in organic search results depends on good content marketing (creating content that is relevant to your audience – either useful or interesting or both, that you know your subject well – you are an “expert” in your subject, include original content, communicate your content in an engaging fashion, interact with your audience, offer a variety of different content, and so on).
SEO now is about far more than just under-the-bonnet website tweaking and keyword strategy for attracting relevant links. Content marketing is key to good SEO (and it is not the SEO expert who should be playing the main role in this – you the expert in your subject should be playing the key role in this, but an SEO expert can – and should, really – advise). SEO now, also, covers to an important degree, social media, mobile marketing, email marketing, in fact, more aspects of digital marketing.
If there is a real difference now between SEO experts and digital experts in general, it is, perhaps, that SEO experts specialize more in the technological benefits of the digital environment (but they don’t necessarily have a prerogative on this at all), with social media and PR experts focused on communication with audiences, and creative experts focused more on creating interactive and engaging content in general. But these are generalizations (although useful ones). The best digital marketers (whether they call themselves SEO experts or not) are those who have a strong overview of digital marketing in general.